About Us

ABOUT US

The Story Behind Armor Insurances

Long before Armor Insurances existed, its foundation was being built on a working ranch in Northwest Arkansas, where Roger Glenn Gulledge learned early lessons about responsibility, resilience, and the value of keeping one’s word. Ranch & farm work is never done, especially when there is livestock, fence mending, hay to get in, timber work - all of which is hard work, Roger developed a deep respect for Discipline, perseverance, and protecting what matters most--values that would shape his character & life's work.

From 1992 to 2002, Roger worked with TLC National Marketing (selling for: Transport Life, Travelers & Southwest Life). He learned the Life & Health segment of the insurance industry. Roger started as he calls it, “a street-level agent,” working the western half of Texas, New Mexico, and Arizona. Roger earned “Rookie of the Year” and “Salesperson of the Year.” In his second year, he was promoted to DSM and earned “DSM of the Year.” In his third year, he was promoted to RSD and earned “RSD of the Year.” During his time with TLC National, he also earned “Recruiter of the Year.”

Following his military service, Roger pursued higher education, earning his MBA from Capella University, graduating Summa Cum Laude in 2012. That same commitment to excellence guided his transition into the insurance and consulting industry—where he would spend the next two decades helping families, agents, and organizations protect what they’ve worked so hard to build.

From 2002 to 2007, Roger served as Regional Sales Director for Conseco Health and Conseco Senior Health, followed by a leadership role as National Sales Director at Family Heritage Insurance Company. In 2008, he founded RGA Heritage Marketing Group, where he led national sales strategy, product development, and agent training for over 15 years.

In January 2026, Roger founded Armor Insurances, bringing together decades of industry leadership, strategic insight, and a deeply personal commitment to client advocacy. Based in Texas, Armor Insurances was built on the belief that insurance should be personal, transparent, and centered on long-term relationships—not transactional.

Roger and his wife Elizabeth, longtime Texas residents, are proud parents of Amanda, Derek, Payton, Paxton and Asher. Family remains the cornerstone of his life—and the driving force behind every policy, recommendation, and relationship he builds.

Meet the Leadership

Roger Gulledge MBA, Esq. - Founder

“Compassion, Integrity, and Service at the Heart of Everything We Do.”

Roger Glenn Gulledge is the Founder of Armor Insurances, a Texas-based insurance firm built on trust, experience, and long-term relationships. Raised on a working ranch in Northwest Arkansas, Roger learned early the importance of responsibility, integrity, and doing things the right way—values that continue to define his leadership today.

In 1982, Roger began his professional journey with the United States Army, serving as an Electronic Warfare Signals Analyst. His military service instilled a disciplined, strategic mindset and a deep respect for service—principles that would guide him throughout his career. After completing his service with an honorable discharge in 1992, Roger pursued higher education, earning his MBA from Capella University, graduating Summa Cum Laude.

Roger entered the Insurance Industry where Roger has spent the last 33 years training and coaching Licensed Advisors, Educating both Customers and Business Owners navigate complex insurance decisions.

In 2026, Roger launched Armor Insurances, bringing together decades of experience, integrity-driven leadership, and a relationship-first philosophy. Today, he continues to serve individuals and families across Texas with the same commitment he has carried throughout his life—protecting people, building trust, and delivering solutions that stand the test of time.

Co-Founder | Armor Insurances

Elizabeth Gulledge

“Compassion, Integrity, and Service at the Heart of Everything We Do.”

Elizabeth Gulledge brings more than two decades of experience in healthcare administration and insurance operations to her role as Co-Founder of Armor Insurances. Born in Orange, Texas and raised in Plano, she developed strong values rooted in service, responsibility, and genuine care for others—principles that continue to define her professional mission today.

With over 20 years of experience in the healthcare field, Elizabeth has built deep expertise in medical billing and coding, working extensively with Medicare, Medicaid, and private commercial insurance carriers. Her detailed understanding of healthcare systems, compliance requirements, and patient advocacy provides Armor Insurances with a strong operational foundation and an unwavering commitment to ethical service.

Elizabeth is currently in the process of obtaining her Texas Life & Health Insurance License, further expanding her ability to serve individuals and families with clarity, compassion, and confidence. Her background allows her to bridge the gap between complex insurance structures and real-world client needs—ensuring every policy recommendation is grounded in accuracy, transparency, and care.

At her core, Elizabeth is family-oriented and relationship-driven. She values meaningful connections, believes deeply in service to others, and brings warmth and integrity to every interaction. Outside of her professional work, she cherishes time spent with her husband Roger, their children, and their beloved fur babies—believing that strong families and strong values are the foundation of lasting success.

58+ combined years of experience between co-owners within the Healthcare & Insurance industries

Expertise in Medicare, Medicaid & Commercial Plans

Texas Life & Health License

Family-Focused | Faith-Driven | Service-Oriented

Our Mission

To protect families, individuals, and businesses through honest guidance, strategic planning, and insurance solutions built on trust, integrity, and long-term relationships.⸻

Our Vision

To be Texas’ most trusted relationship-based insurance firm—where education, transparency, and service create lasting security for generations.⸻

Our Core Values

Our values shape how we serve every client—from the first conversation to long-term support. We lead with integrity, simplify complex decisions by educating you as our Customer Partner, and prioritize our relationship, so insurance is not one of the discussions that you dread. When we meet, our sole attention is on you and your insurance concerns.

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Integrity First

We do what’s right, even when no one is watching.

Relationship-Driven Service

Clients are partners, not policies.

Clarity & Education

We simplify complex decisions so clients feel confident.

Long-Term Commitment

We protect today while planning for tomorrow.

Service Before Sales

People always come before profit.

Why Choose Armor Insurances

Proven protection, trusted guidance

At Armor Insurances, experience matters—but integrity matters more. With decades of leadership across every major segment of the insurance industry, Founder Roger Gulledge brings unmatched perspective, strategic insight, and personal accountability to every client relationship.

Unlike agencies focused on volume, Armor Insurances is built on relationship-based planning, customized solutions, and long-term protection. Every recommendation is rooted in education, transparency, and a genuine commitment to your future.

When you choose Armor Insurances, you choose:

Proven leadership with decades of industry expertise

Personalized strategies, not one-size-fits-all policies

A trusted advisor who puts your family’s security first

A firm built on honor, service, and integrity

Armor Insurances isn’t just about coverage—it’s about confidence, clarity, Transparency and protecting what matters most.

REBRAND UPDATE

A new name with a clean, streamlined structure

ARMOR INSURANCES is a newly established entity created through a rebranding and restructuring effort. This update reflects clean ownership and a fresh operational start—built to deliver a more focused, modern client experience while maintaining the same commitment to clear guidance and reliable service.

New brand entity with clean ownership
Streamlined operations for faster support
Same Client-First Education, Service and Guidance